Frederic Martin, Manager & Adviser,
Cross-industry exp. in B2B, B2C, Web, and E-commerce. Large, medium + small agile org, own business.
Consumer Devices (Samsung/Sony…) • E-Commerce Services (1&1 United Internet AG) • HealthCare IT Services (Agfa) • Broadcast IT Services (EVS) • Education Services (Management Centre Europe) • Software (Ordiges)
Continuous training in marketing, digital areas, and innovation management.
Columbia Business School: Digital Strategies for Business, Leading the Next Generation Enterprise • MIT Executive Program: Design Thinking for Innovative Products and Services • Continuous training and in-depth practicing in Digital Marketing, Web Design, Analytics • ESCP Europe MBA • E-Engineering & CS • International Business • Sony 6Sigma BB
International practices in overall/digital marketing, and business lines development.
Professional life in Germany (10y), Belgium (7y), France (6y, native), UK (1y) • Local and Europe-USA scope • Leading x-cultural/-functional teams • Business Lines Development, Marketing & Sales • Multilingual EN FR DE NL
Advanced methodologies and tools to plan for sustainable growth and digital.
Developing Business-X-Canvas™, a platform to design as a team: • business foundations for the digital era • digital strategies • relevant value propositions • customer interactions • testing-scaling scenarios • Inspired by Design Thinking, Digital Strategies @ Columbia BS, Blue Ocean Strategy, Business Model and Value Proposition Canvas, Agile, various models