New: marketing-sales and innovation cockpit


Are your marketing, product, and sales teams aligning around…

your customers with integrated workflows of intelligence and activities? What about market intelligence that supports not only the development of your strategy and portfolio but also nurtures your interactions and storytelling? Do you go to many separate channels to operate daily: go to your news, your Linkedin or Facebook, go to your CRM, go to your web analytics, go to your social analytics, go to your mailbox, go to your campaigns? What do you do out of all the daily mails, social media interactions, website visitors, do you understand their journey, their interactions, how do you respond? Do you have large pockets to finance all the tech tools that you need or the mega tools like Salesforce.com? Do you wish there would be one cockpit to tackle all those points? Well, we have some interesting solutions here… let’s discuss | Get in touch »

What if you had one gateway for all the daily intelligence, mails, social & customer interactions, content, marketing activities etc?


What’s your company’s Digital Quotient? (DQ)


Ask us to take the Digital Business Assessment | Get in touch »

How strong is your company’s Digital Quotient (DQ) to survive and thrive in the digital age? To help answer, we have developed an assessment tool which covers five strategic dimensions:
1. Governance and Leadership style 2. People and Culture
3. Capacity/Capability 4. Innovation Power 5. Technology Drive.
It translates into a calculation, the DQ. That calculation can be compared with your peers’ assessment, your competitors or other industries. This leads into discussions, and is an excellent basis to plan for the next level of digital maturity. Not on a public self service basis yet, so please get in touch and let’s discuss.


It’s not about digital tech but the ability for organisations to adapt in order to thrive in the digital age, along five dimensions:

Digital transformation, starting blocks

Digital transformation is not about digital technologies but rather about adapting businesses to survive and thrive in the digital age. In our model, we focus on six blocks we feel should be part of most strategic projects for digital transformation across the board. Those 6 blocks articulate into 18 strategic tasks that we discuss later.

Business strategy: Market business focus – Branding articulation – Key performance indicators
Business model: Digitally modified businesses – New digital businesses – Digital globalization
Business portfolio: Connected products / services – Pay per use and cloud models – Predictive usage and data business
Organization: Dynamic partner ecosystem – Digital skills and virtual workforce – Agile collaboration and innovation
Operations: Process digitization – Worker enablement – Performance management
Customer experience: Customer insights – Customer touchpoints – Omnichannel marketing

Prezing the innovation necessity

A very interesting overview on innovation, assembled by Daryl Wallace. The presentation is interesting in the content as well as in the form. Made with Prezi,  it integrates interesting visual and video content from Accenture.

Innovation is indeed not anymore a nice-to-have but a necessity to survive and thrive in the digital age.

A nice summary of basic concepts, a good starting point to evangelize laggards in business organizations.

We will develop in upcoming articles some of those concepts and articulate into project sprints.

Idea-jogging, with the ducks

Early morning jogging in the fresh air of Brussels Woluwe Park is our daily routine to capture inspiring ideas for our clients and for our own business. Fast speed walking actually, better for our knees, better for the inspiration. Beautiful nature, great new ideas, as our soul relaxes and breathes. And we have the kitchen habit too: we would cook the new ideas on our 28″ Mac … in the kitchen. Our huge kitchen in the inspiring sunlight – we have a nice corner to work there – is the best extension of our office to shift our mind from the business as usual that is processed in the usual office room. Those are some of our small tricks to challenge our creativity, our innovation thinking. What are your daily habits to stretch your mind?

Design thinking, sparkles ahead

We’ve completed our MIT certification in design thinking for innovative products and services. Great methodology, tangible impacts! “Design thinking is a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success. Design thinking utilizes elements from the designer’s toolkit like empathy and experimentation to arrive at innovative solutions. By using design thinking, you make decisions based on what future customers really want instead of relying only on historical data or making risky bets based on instinct instead of evidence.” (source: Tim Brown, CEO of Ideo)

Website in progress, when it’s good to go

We are “finalizing” our new website. It has been two-three days of hard work to establish 70% of the website. The remaining 30% take a lot more: tune texts, optimize for search engines, stretch the quality, go for the ultimate sophistication –  simplicity – and … test, measure, iterate. Creating an efficient website nowadays is very much about saying less with well chosen texts, picturing more, making it attractive for your core audiences on whatever screen they will use: very small mobile up to giant screens, very difficult exercise. The good news, some good designers have worked on nice efficient templates that you can buy, reinvent, stretch… taking the good to make it better! In fact, a website means constant efforts, continuous iterative tests, measurements, that translate into ongoing refinements to constantly improve the efficiency, the conversion. It’s hard work and it requires a bunch of expertises. When is a website actually good enough, what effort to put to what extend? Our philosophy: go quickly for the 70%, a solid prototype somehow you can expose to close audiences, and progressively refine to catch the missing 30%. And again, testing, measuring is the key.  Oh by the way, we like to get the feedbacks that help us to iterate to the next level of refinement, thank you!