Agfa HealthCare IT Services

CUSTOMER CHALLENGE / CONTEXT:
Build up a new business division (managed services)
Weak marketing culture and skills

PROJECT OBJECTIVES:
Go-to-market strategy:
define and document all that needs to be done, what investments, articulate into projects

IMPLEMENTATIONS:
Articulated a comprehensive strategic project (what/how) into deep details:
organizational blocks, is-should gaps, skills building, governance, identity, value propositions, market interactions, testing-scaling
Established a full go-to-market process, from strategy down to sales support
Conducted / coached on the design of market relevant packaged business lines
Translated into attractive visual flat design storytelling, including education & sales materials
Initiated marketing funnels, especially webinars and website landing pages
Initiated collaborative market intelligence

MISSION DETAILS:
15 months, consulting to BU head
Global scope, focus on North America and Europe
Interactions with NA/EU regional business organizations, customers, top management, supporting departments