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Setting the right marketing organisation

Frederic Martin, Internove | Looking across industries, I keep seeing some common failures in trying to get organized for marketing and sales. A first point …

CHALLENGE SOLUTION IMPACT

Global Scaling

back to all cases AGFA HEALTHCARE IT ______________ CHALLENGE _____________ SOLUTION __________ IMPACT After months of “not-in-the-core” resistance, customers and internal teams started pushing the …

Acceleration

back to all cases SAMSUNG GERMANY ______________ CHALLENGE _____________ SOLUTION __________ IMPACT In less than 3 years to Nr1 from Nr5, with a skyrocketing brand …

Marketing Machine

back to all cases ORDIGES SOFTWARE (SME)   ______________ CHALLENGE _____________ SOLUTION __________ IMPACT New market-centric webinars & sales collaterals translate in more hot prospects, …

Online Business

back to all cases 1&1 INTERNET AG ______________ CHALLENGE _____________ SOLUTION   __________ IMPACT Successfully launched new products like MyWebsite, opened new countries, increased customer …

Digital Factory

back to all cases BRIDGESTONE EUROPE DIGITAL VENTURES ______________ CHALLENGE _____________ SOLUTION __________ IMPACT We applied recommended concepts, setups and tooling to scale FleetPulse.   …

Digital Business

back to all cases BRIDGESTONE DIGITAL EUROPE ______________ CHALLENGE _____________ SOLUTION __________ IMPACT In 9 months from proof of concept, into minimal viable product, into …

Smart Dashboards

back to all cases COLRUYT INTERNATIONAL RETAIL ______________ CHALLENGE   _____________ SOLUTION __________ IMPACT Enabling marketing, sales, supply chain and top executives to make better …