Business culture for a digital age

McKinsey | Risk aversion, weak customer focus, and siloed mind-sets have long bedeviled organizations. In a digital world, solving these cultural problems is no longer optional. …

10 marketing trends to act upon

SmartInsights | A comprehensive article on actionable marketing strategies for 2018, and an interesting survey, 850 marketing respondents across the globe

100+ marketing statistics

SmartInsights | a fantastic collection of marketing trends, from channels and content to consumer trends, from marketing practices to tech trends…

Agile marketing: a step by step guide

McKinsey | Everyone wants to be “agile” these days. Here’s how successful companies develop the people, process, and marketing technology to make agile marketing happen at scale.