Digital Mobility Solutions @ Bridgestone Europe

Dec. 2018    |     # MOBILE APP      # WEB PORTAL      # WEBSITE      # BRANDING     # HELPDESK      # IOT      # AGILE PROJECT       # AGILE MARKETING      # DIGITAL TRANSFO     # DIGITAL FACTORY

With a small agile team we’ve developed within a year a mobile app, a web portal, a website, a helpdesk, commercial boxes (telematics sensors) and a new branding. We followed agile methodologies where we co-created with commercial fleet managers and drivers, iterating proofs of concept (POC) and minimal viable products (MVP). Next we started scaling the customer base with marketing iterations on lean budget bases. This was one of the first ventures as an initiative to transform the company into a digital mobility leader. It was an interesting case of digital transformation within a well established organisation. As a parallel project we conceptualized a digital marketing factory to serve multiple corporate ventures.