Businesses can build as much of their value through their offering as through their brand. To be successful across all channels, brand identity consistency is …
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6 Critical Chatbot Statistics
Convince&Convert | Although they’ve technically been around since the 1950s, virtual chatbots only recently became popularized, as brands implement them to reach more customers with greater …
A Guide to Brand Authenticity
Convince&Convert | Consumers, especially millennials, want to do business with brands they believe in. By following these strategies, brands can prove their authenticity and maintain audience …