Innovation Excellence | Organizations that develop the competency of seamlessly transmuting consumer needs into innovations, ultimately create growth and competitive advantage.
Designing end-to-end customer experiences
McKinsey | Lines between products, services, and user environments are blurring. The ability to craft an integrated customer experience will open enormous opportunities to build new …
Ten design practices to deliver business value
McKinsey | As design thinking nears its 50th birthday, many companies still struggle to realize value from design. Those that succeed often follow ten best practices.