Value Proposition: from Ideation to Testing

Format: Classroom or Webinar Language: English or French
Duration: Half to Full Day Price: Upon Consultation
Program: Customized Audience:  Managers/Directors

Business Context:
Whatever the industry, most products and services developed today fail to succeed when introduced in the market. There are various reasons to that, including the lack of customer empathy, innovation, concept validation or market testing. In this workshop we will explore proven methodologies and principles followed by the most successful innovative resp. agile companies in bringing new product/service ideas into market successes. We will focus on the ideation to validation and testing cycle.

Suggested Agenda:
Business cases: wins and flops across various industries
What are some common traits among serial winners?
Introduction to various methodologies followed by winning companies and scale-ups to ideate, validate, prototype, test
Focusing on some key frameworks / tools for your organization
Taking the example of a product/service of your company as a case study
Brainstorming sessions with guidance and follow up shall be discussed