Our main contribution has been to design and lead a strategic “moon” project. Based on deep analyses, we articulated in all possible details all the gaps and underlying metrics resp. drivers between Samsung and leading brand Philips, in terms of marketing, sales, communications and operations. We designed laser focused plans to tackle all those major gaps. We translated into creative programmes and organisational adjustments, packing all efforts under one hero programme called [2:1] (“Korea beats NL”) in the final stage.
Extremely quick agile execution and emotional leadership were also crucial in getting all stakeholders make things like never before and outbeat massive competition.
In less than 3 years to Nr1 from Nr5, with a skyrocketing brand awareness and dealer recommendation rate. Building a 500M€ business from 170M€.
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